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Lexus, the luxury vehicle division of the Japanese automaker Toyota Motor Corporation, was founded in 1989. Established under the leadership of Eiji Toyoda and managed by key executives including Akio Toyoda, Lexus was conceived to create premium automobiles that would compete in the global luxury market. Headquartered in Nagoya, Japan, Lexus quickly distinguished itself through a commitment to quality, reliability, and advanced engineering. Since its inception, Lexus has grown into a globally recognized luxury brand, acclaimed for its innovation, craftsmanship, and customer service excellence. The marque pioneered luxury hybrid technology with models such as the RX 400h, establishing an early leadership position in environmentally conscious performance vehicles. With a broad lineup ranging from sedans and SUVs to performance coupes, Lexus maintains a robust presence in key markets including North America, Europe, and Asia, embodying a blend of Japanese precision and luxury heritage.